December2 , 2023

Basepaws Launches the Most Extensive DNA Test for Dogs, Focused on Health and Early Detection of Disease Risk


Edobles Launches Revolutionary Mood-Enhancing Edibles

Miami-Based Company, Edobles, Launches Mood-Enhancing Edibles Expertly Crafted With Natural Ingredient Blends to Boost Customers’ Moods One Bite at a Time

Edobles Launches Revolutionary Mood-Enhancing Edibles
Ed?bles Launches Revolutionary Mood-Enhancing Edibles

Miami-based company, Ed?bles, launches mood-enhancing edibles expertly crafted with natural ingredient blends to boost customers' moods one bite at a time.

Edobles (Edobles, LLC), a new player in the infused edibles industry, has opened its doors and launched its line of products designed to enhance mood. With a focus on catering to various moods, Edobles offers a range of options to boost euphoria, increase energy levels, promote calmness and balance, and induce restful sleep.

“We’re a mood-based company first and foremost,” says Miguel Cruz, Creative Director for the brand, “Our goal is to create a product that’s easy to consume, whether at home or on the go, that’s effective at enhancing or creating a desired mood in one bite.”

In a market saturated with infused edibles, Edobles stands out by providing mood-boosting edibles that are backed by scientific research. Each product is carefully formulated with specific ingredients known for their mood-enhancing properties.

Edobles takes pride in the quality and purity of its products. All items undergo rigorous third-party lab testing to ensure accuracy, safety, and purity. These independent lab tests provide unbiased findings, giving consumers peace of mind when incorporating Edobles products into their daily routines.

The launch of Edobles marks the first-ever company focused solely on mood-enhancement solutions. While there are several infused edibles brands on the market, Edobles is the first to specifically cater to different moods. The range of products, including Energy, Euphoria, and Sleep Edibles, as well as Libido Gummies and more, ensures that individuals can find the perfect option to suit their desired mood.

By prioritizing the quality, safety, and effectiveness of their offerings, Edobles aims to empower individuals to take control of their mood and enhance their overall daily routines. With the launch of its innovative products, Edobles is set to revolutionize the way we approach mood enhancement and well-being.

About Edobles

Edobles is an edible supplements company focused on the science of mood enhancement through the power of all-natural ingredient blends. With mood-enhancing products ranging from providing better sleep and more energy to mental focus and bodily relaxation, we’re committed to giving our customers an all-natural way to enhance any mood or feeling in a new and delicious way. To learn more, please visit or contact us at [email protected].

Contact Information:
Carla Centurion
Company Affairs Liaison
[email protected]

Original Source: Edobles Launches Revolutionary Mood-Enhancing Edibles
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Basepaws, the leader in feline DNA testing and genetics, enters the canine market with the most extensive DNA test for dogs, accelerating the health genetic testing landscape. Basepaws Breed + Health Dog DNA Test helps pet owners shift from reactive to proactive care, offering easy swabbing and mobile-friendly results for a simplified experience.

Our pets can be masters at hiding pain until a disease becomes advanced. Basepaws dog DNA test can identify health risks earlier — even before painful symptoms appear. Earlier detection of risks can also offer additional opportunities for treatment and improvement in a pet's quality of life, in collaboration with your veterinarian.

A quick and easy-to-use oral swab test offers pet parents invaluable insights into their dog's genetic blueprint. These insights include over 280 genetic markers linked to hereditary conditions in dogs — more genetic markers than any other pet DNA test. Additionally, Basepaws provides a comprehensive breakdown of breed similarity by comparing the dog's genome to a vast database of 200+ canine breeds, and details on more than 30 distinct genetic trait markers that influence their unique physical characteristics, such as coat length, texture, color, pattern, as well as body size, shape, and structure.

Basepaws leads the pack as the first company in pet genetics to employ Illumina Next Generation Sequencing (NGS) technology. This involves conducting in-house whole genome sequencing (WGS) and delivering data on approximately 2.5 billion nucleotide bases for each canine genome analyzed. NGS has found application in diverse fields of biological research, ranging from the study of COVID-19 patients, to unraveling the mutational landscapes of cancer. Now, this cutting-edge technology is at your disposal, providing comprehensive genetic insights into your pet's health and breed through Basepaws.

When you choose Basepaws, your dog's DNA sample undergoes sequencing on the latest and most advanced NGS machine on the market, the NovaSeq X Plus by Illumina. This allows pet owners to access invaluable insights into their pet's health, enabling them to make well-informed decisions about their beloved companion's overall well-being and care.

“Basepaws is dedicated to helping pets lead longer, healthier lives by equipping pet parents with the knowledge and resources to provide proactive care. With a passion-fueled team, including pet parents, geneticists, veterinarians, and the world's leading animal health provider, we aim to be the go-to choice for dog DNA testing worldwide," says Anna Skaya, CEO and founder of Basepaws.

Wafaa Mamilli, Executive Vice President, Chief Digital & Technology Officer, and Group President for China, Brazil, and Precision Animal Health at Zoetis, which acquired Basepaws in 2022, commented on the company’s expansion: "Basepaws entry into the dog genetics market showcases their creativity and innovation. Building on their track record of setting industry standards with the cat DNA test, their history suggests a promising future in the dog DNA domain. Zoetis enthusiastically supports this strategic expansion, anticipating significant advancements in the field and improved health outcomes for our canine companions.”

Basepaws Breed + Health Dog DNA Test retails for $149 and is available at a special introductory price of $85 through October 31, exclusively on

About Basepaws
Basepaws is a petcare genetics company that builds early-detection health risk tests based on genetic and microbiome data. Basepaws is committed to companion animal health research, and it has the world’s first at-home genetic testing platform for cats — the solid foundation upon which it is building a new product portfolio for dogs. Founded in 2017 by Anna Skaya, the company was acquired by Zoetis in 2022. For more information, visit

About Zoetis
As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After innovating ways to predict, prevent, detect, and treat animal illness for more than 70 years, Zoetis continues to stand by those raising and caring for animals worldwide – from veterinarians and pet owners to livestock farmers and ranchers. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $8.1 billion in 2022 with approximately 13,800 employees. For more information, visit


Forward-Looking Statements: This press release contains forward-looking statements, which reflect the current views of Zoetis with respect to: business plans or prospects and expectations regarding products, and other future events. These statements are not guarantees of future performance or actions. Forward-looking statements are subject to risks and uncertainties. If one or more of these risks or uncertainties materialize, or if management's underlying assumptions prove to be incorrect, actual results may differ materially from those contemplated by a forward-looking statement. Forward-looking statements speak only as of the date on which they are made. Zoetis expressly disclaims any obligation to update or revise any forward- looking statement, whether as a result of new information, future events or otherwise. A further list and description of risks, uncertainties and other matters can be found in our Annual Report on Form 10-K for the fiscal year ended December 31, 2022, including in the sections thereof captioned “Forward-Looking Statements and Factors That May Affect Future Results” and “Item 1A. Risk Factors,” in our Quarterly Reports on Form 10-Q and in our Current Reports on Form 8-K. These filings and subsequent filings are available online at,, or on request from Zoetis.

All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted. © 2023 Zoetis Services LLC. All rights reserved.

Contact Information:
Anya Ryan
Head of Marketing
[email protected]

Original Source: Basepaws Launches the Most Extensive DNA Test for Dogs, Focused on Health and Early Detection of Disease Risk