CHICAGO, October 26, 2023 (Newswire.com) - Digital smart screens are revolutionizing grocery shopping experiences, according to a recent survey of nearly 1,000 consumers conducted by Cooler Screens, a leading provider of retail media technology. The findings amplify the importance of this technology in driving consumer decisions in grocery store settings, impacting how shoppers navigate store aisles and make purchase decisions.
Key findings from the survey reveal:
- A 40.2% overall impact on grocery shopping decisions due to the digital smart screens.
- 21.6% of respondents added more items to their carts.
- 18.6% shifted their choices to different products.
- 81.8% of grocery shoppers found digital smart screen content memorable.
"The grocery sector is entering a new era with the integration of digital smart screens," remarked Arsen Avakian, CEO, Cooler Screens. "Our findings emphasize that the digital frontier extends beyond online platforms into physical spaces. Digital smart screens provide shoppers relevant information and promotions, empowering them to make better decisions. It's an evolution that benefits the entire ecosystem: enriched shopping experiences for consumers, enhanced visibility for brands, and increased profitability for retailers."
Cooler Screens is building the world’s largest in-store digital media and merchandising platform for retail with its proprietary One Store One Platform solution. Designed for brick-and-mortar environments, this platform transforms traditional stores into "smart stores'' using real-time data and interaction signals to power AI-driven merchandising and media. This delivers a triple win of benefits, including:
- Retailers can reinvent and unify their in-store digital experiences
- Shoppers are better connected, engaged and empowered with information
- Brands gain access to the most valuable audience of shoppers at their moment of decision
Cooler Screens’ One Store One Platform brings the science and analytics of digital commerce into retail stores. Consumers are now able to experience in stores the ease and transparency of online shopping that they increasingly expect, appreciate, and deserve. Through Cooler Screens’ platform, brands can dynamically and contextually engage consumers in their moments of decision in-store, where 90% of CPG products are sold. This marriage of digital strategy and physical shopping is powered by sophisticated algorithms and data-driven insights from Cooler Screens’ proprietary AI.
About Cooler Screens
Cooler Screens is the first-to-market technology company powering the transformational possibilities of digital in-store retail media and merchandising. Cooler Screens created smart screen software and enabling hardware that seamlessly integrates into new or existing screens in stores leveraging existing surfaces on walls, end caps, checkout lanes, banner aisles, pharmacy/healthcare areas, foodservice boards, windows, and, of course, coolers (where our journey began). With the majority of purchases still taking place in brick-and-mortar stores, Cooler Screens enables retailers to digitize and improve consumer experiences and enter the retail media business, while allowing brands to drive sales and build brand equity by reaching the vast traffic in physical stores. Partners include leading national retailers, such as Kroger, Walgreens, Giant Eagle’s GetGo convenience stores, Chevron, Areas, Nouria, Parkland, and Western Union. For more information, please visit coolerscreens.com.Contact Information:
Original Source: Digital Smart Screens Reshape Grocery Shopping Experiences, New Poll Reveals