May25 , 2024

Passion Tree Unveils First-Ever Mini Hard Seltzer, a Game-Changer for Moderate Drinking Trends


gossip news
free fashion tv


Now Available in Target Stores across California, Florida, Illinois, Texas and New York

In a thrilling move that has been eagerly anticipated, Passion Tree, the eco-friendly hard seltzer company from Southern California, is proud to introduce the first-ever mini hard seltzer — Passion Tree Minis — the new refreshing, fun-sized option to moderate drinking, bridging the gap between non-alcoholic and low-ABV beverages by focusing on portion size.  

Passion Tree Minis, served in its new signature mini-sized can of 7.5oz., officially rolled-out through all Target stores across California, Florida, Illinois, Texas and New York as of Oct. 16, 2023. It’s a product for those who embrace balance, celebrate responsibly, and cherish every #minimoment in life.

Exclusive to minis, Passion Tree also brings you two new flavors, COCONUT and LYCHEE, that are now available in the mini variety 10-pack. With their compact size, signature light carbonation, premium brewing process using nano-filtration, gluten-free and kosher certification, and at only 70 calories per can, these mini hard seltzers are sure to disrupt the market in a huge way.

“It’s cool to see how the minis not only cater to a vast number of health-conscious consumers but also how it invigorates the market with a novel, enjoyable option. Our focus now is expanding distribution, as we think everyone should have a chance to enjoy a chilled Passion Tree mini," says Garrett Olsen, CEO of Passion Tree. 

At its core, Passion Tree is founded on celebrating passions and contributing to environmental well-being. With every pack sold, one tree is planted, reinforcing their slogan: "mini Can. Big Impact." Passion Tree has already planted over 52,000 trees in partnership with Eden Reforestation Projects, and their commitment to a greener planet continues to grow with the launch of their mini line.

Passion Tree minis are offered in five exotic flavors: GUAVA, DRAGON FRUIT, BOYSENBERRY, and the two new flavors, COCONUT and LYCHEE. All mini variants come in a 7.5-oz can, boast a delightful 5.5% ABV, are 70 Calories, GF, kosher and available for purchase at Target in their variety 10-pack at a price of $18.99 and Guava 6-pack or Coconut 6-pack for $11.99. Passion Tree minis can be found at all Target stores in CA, NY, FL, TX and IL. Store locators can be found at

Passion Tree invites consumers to cherish life's #minimoments, whether it's conquering a challenging hike, celebrating a holiday, catching the perfect wave, achieving a personal milestone, finishing a day of hard work, tailgating or just enjoying time with friends, top it off with a Passion Tree mini – an ideal size for any occasion. After all, life is made from the mini moments, and Passion Tree thinks that's worth celebrating.

For more information, please visit and follow @PassionTree on social. 

For media inquiries or additional information, please contact Olivia Forbis, Head of PR & Strategic Partnerships, at [email protected].

Contact Information:
Olivia Forbis
Head of PR & Strategic Partnerships
[email protected]

Original Source: Passion Tree Unveils First-Ever Mini Hard Seltzer, a Game-Changer for Moderate Drinking Trends