Coverage of the earliest stage of a company: proving demand, choosing a legal structure, setting terms with a first customer, and raising money from banks, grants or revenue instead of investors. Written for people starting a business alongside a job, and for the advisers guiding them.
Coverage of the earliest stage of a company: proving demand, choosing a legal structure, setting terms with a first customer, and raising money from banks, grants or revenue instead of investors. Written for people starting a business alongside a job, and for the advisers guiding them.
Before you sign anything, the franchisor owes you a 23-item disclosure document, on a clock — and the parts that matter most are items 5, 6, 7, and 19.
Priya Vaithilingam · June 12, 2026
The first version exists to answer one question at minimum cost — every feature that does not serve the question is a delay wearing a roadmap costume.
Priya Vaithilingam · May 20, 2026
The upgrade from hobby-with-revenue to entity is triggered by risk, contracts, and customer expectations — not by an arbitrary income line.
Priya Vaithilingam · April 27, 2026
A 50/50 handshake is a decision made once and regretted for years — the durable splits are computed, vested, and written down.
Priya Vaithilingam · April 5, 2026
CAC is the price of growth; LTV is what a customer pays back — and the ratio between them, timed by payback period, decides whether growth creates or consumes cash.
Priya Vaithilingam · March 13, 2026