Entrepreneurship
What a Seed Deck Needs to Survive the First Three Minutes
Investors triage decks in minutes — the survive-or-die slides are the problem, the traction, and the arithmetic of the ask.
Priya Vaithilingam · July 27, 2026
Entrepreneurship: Startups and Founders
Coverage of the earliest stage of a company: proving demand, choosing a legal structure, setting terms with a first customer, and raising money from banks, grants or revenue instead of investors. Written for people starting a business alongside a job, and for the advisers guiding them.
Coverage of the earliest stage of a company: proving demand, choosing a legal structure, setting terms with a first customer, and raising money from banks, grants or revenue instead of investors. Written for people starting a business alongside a job, and for the advisers guiding them.
Entrepreneurship
Bootstrapping or Seed Round: What Each Actually Costs You
Venture money buys speed with ownership and control; bootstrapping buys independence with time — the honest comparison is priced in years and percentage points.
Tanya Brooks · July 5, 2026
Entrepreneurship
What the FTC's Franchise Rule Requires You to Receive
Before you sign anything, the franchisor owes you a 23-item disclosure document, on a clock — and the parts that matter most are items 5, 6, 7, and 19.
Priya Vaithilingam · June 12, 2026
Entrepreneurship
How to Scope a First Product You Can Actually Ship
The first version exists to answer one question at minimum cost — every feature that does not serve the question is a delay wearing a roadmap costume.
Priya Vaithilingam · May 20, 2026
Entrepreneurship
When Does a Side Hustle Need to Become an LLC?
The upgrade from hobby-with-revenue to entity is triggered by risk, contracts, and customer expectations — not by an arbitrary income line.
Priya Vaithilingam · April 27, 2026