Entrepreneurship
How to Split Co-Founder Equity Without Torching the Company
A 50/50 handshake is a decision made once and regretted for years — the durable splits are computed, vested, and written down.
Priya Vaithilingam · April 5, 2026
Entrepreneurship: Startups and Founders
Coverage of the earliest stage of a company: proving demand, choosing a legal structure, setting terms with a first customer, and raising money from banks, grants or revenue instead of investors. Written for people starting a business alongside a job, and for the advisers guiding them.
Coverage of the earliest stage of a company: proving demand, choosing a legal structure, setting terms with a first customer, and raising money from banks, grants or revenue instead of investors. Written for people starting a business alongside a job, and for the advisers guiding them.
Entrepreneurship
Customer Acquisition Cost, Explained With Real Arithmetic
CAC is the price of growth; LTV is what a customer pays back — and the ratio between them, timed by payback period, decides whether growth creates or consumes cash.
Priya Vaithilingam · March 13, 2026
Entrepreneurship
When Should Founders Start Paying Themselves — and How Much?
Unpaid founder labor is not free — it is deferred compensation financing the company, and it should be a deliberate number, not an accident of guilt.
Tanya Brooks · February 18, 2026
Entrepreneurship
Which Parts of a Business Plan Investors Actually Read
Nobody reads a forty-page plan front to back — the unit of decision is the numbers page, the ask, and the evidence that you know your own churn.
Priya Vaithilingam · January 26, 2026
Entrepreneurship
How to Validate a Business Idea Before You Quit Your Job
Validation means strangers paying, not friends praising — here is a staged test that costs weeks instead of years.
Priya Vaithilingam · January 4, 2026