Entrepreneurship
How to Validate a Business Idea Before You Quit Your Job
Validation means strangers paying, not friends praising — here is a staged test that costs weeks instead of years.
Priya Vaithilingam
Entrepreneurship
Coverage of the earliest stage of a company: proving demand, choosing a legal structure, setting terms with a first customer, and raising money from banks, grants or revenue instead of investors. Written for people starting a business alongside a job, and for the advisers guiding them.